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tom herbst

Brand builder, business leader, and storyteller obsessed with creating cultural currency, driving change and making brands famous through remarkable actions. I build great teams, culture, marketing and results for businesses I love

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Imagination

Imagination was our ode to youth and the dreams that we all had growing up. As a brand that inspires exploration, The North Face brought this story to the world featuring our TNF athlete Tom Wallisch in an ode to a classic ski film by JP Auclair.

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