Brand builder, business leader, and storyteller obsessed with creating cultural currency, driving change and making brands famous through remarkable actions. I build great teams, culture, marketing and results for businesses I love
I served as Global CMO of The North Face from 2016-2019. We had a mandate to make the brand more relevant in culture. This campaign book through.
With all of the discussion of the role of walls in culture, we felt like we had something to say. The North Face had, in fact, been climbing walls for over 50 year. Heck, even the logo is based on Half Dome, one of the world’s most famous walls.
We took our belief that walls could unite people, create community and challenge the human spirit to overcome obstacles and we put it into action.