Brand builder, business leader, and storyteller obsessed with creating cultural currency, driving change and making brands famous through remarkable actions. I build great teams, culture, marketing and results for businesses I love
Creating the new industry standard with crazy high performance and crazy low environmental impact. In 2019 we decided to challenge the industry standard (Gore-Tex) and created a new material from the ground up. We launched with a partnership with BMW on a futuristic camper, and then followed up with a product marketing campaign that told the story of FutureLight and sent the product to do things that humans had never done before. This launch was a game-changer for The North Face and the outdoor industry.